We are back in the office and looking forward to the festive season that is fast approaching. The enfectors have been working hard on some novel campaigns that have created value for our clients. With end of year vibes getting us all in the mood for a Big Party, we share with you a few highlights from November.

The Thread Continues: The Launch Of MAS Al Safi Into The Global Social Sphere

As part of MAS Holdings’ drive to establish its presence in the global social sphere, MAS Al Safi was the third country to launch its Facebook and Instagram pages. This campaign too followed the creative theme of ‘The thread that connects the world’. We developed a content strategy that focused on the apparel industry, MAS as a global leader and the Jordanian culture, which were reflected in the colours and visuals. Our content emphasized on MAS’ commitment to sustainability, empowerment, innovation, craftsmanship and leadership. The launch of MAS Al Safi Facebook and Instagram pages was a success.

Generating B2B Leads For Xonetic

Xonetic helps organisations combine the latest cloud technologies (Products) with modern ways of working (Business Technology). Xonetic is the only UK business approved to implement the BT Standard by the Business Technology Forum. The main objective of our campaign was to generate B2B leads, increase traffic to the website and registrations on the Xonetic form. We reached our target audience through LinkedIn by educating them on Xonetic solutions and insights and thereafter, started LeadGen ads and LinkedIn InMail ads to reach the audience directly. We parallely focused on users around the UK who had the intent on Xonetic solutions on Google and Bing search to get the right traffic and lead conversions.

Freshness In Taste With Keells

Keells highlighted their collaboration and contribution to strengthen their farmer network across the country. We highlighted their project through a series of video productions in collaboration with the smallholder agribusiness partnership program Keells Govidiri.

We also highlighted many farmer stories which brought out different aspects of an agripreneur, including the journeys of young farmers and female farmers.

Freshness updates that were brought by the employees from the farm made it possible to promote the overall campaign tagline of ‘Freshness that you can taste.’

Driving Thought Leadership In Tech With MiTech Tuesday

Recognising the importance of driving thought leadership and awareness in the tech industry, we initiated the weekly webinar series MiTech Tuesday for MillenniumIT ESP. Personal branding of MIT ESP’s experts as well as dissemination information and drawing attention to the hot topics and trends in the tech industry are the key focus areas of the webinar series.

Digital Jargon Buster

There are times that you get confused about digital terminology. Let us give you insight into the world of digital.

DNS:

DNS stands for Domain Name Server. All websites have an IP address, which is a series of numbers. It's easier to recall names, therefore a name is assigned to the IP address, which is known as its ‘Domain Name'. Your DNS serves the name, so when you look at a website, it has a name rather than a number in its URL.

Traffic Acquisition:

The process of attracting visitors ­ often referred to as traffic­ to websites, mobile apps and other digital assets.

URL or Uniform Resource Locator:

The unique address of a page or piece of digital content on the Internet.

Index­:

A searchable catalogue of web pages and digital content used by a search engine to provide relevant results.

Crawler or Spider:

A program designed to systematically browse content on the Internet and collect information about it to help searchers find what they’re looking for.

Enfectious

Knowledge sharing on digital marketing, industry trends and much more.