The month of October was definitely a busy one for us Enfectors. From conducting digital audits for a professional Malaysian accounting institute, to relaunching MAS Careers on social media and initiating the ‘Little Things’ campaign for Keells, the Epidemic is where you can read all about the Enfectors’ shenanigans in October. This month we were tasked with new challenges, we were able to learn many new lessons and, as always, made some amazing memories along the way.

MICPA & CA ANZ - THE NUMBERS GAME

The Enfectors were given the challenging task of conducting a digital audit for a professional Malaysian accounting qualification body that is partnered with Chartered Accountants Australia and New Zealand (CA ANZ). This organisation caters to both accounting diploma and degree holders. The main purpose of conducting this digital audit was to understand the audience and their behaviours, in order for MICPA and CA ANZ to increase their brand presence and the number of students registering for the programme.

By analysing various areas that would help MICPA and CA ANZ improve their overall brand presence, we provided recommendations for increased brand interaction and launched a digital marketing campaign. The goal of our pilot campaign was to raise brand recognition in Malaysia and ultimately generate leads within the target population, who would enrol in the MICPA CA ANZ program. Based on our knowledge and understanding of market behaviour, we reduced our target audience further based on qualification criteria to accounting students and regular accountants.

We utilised various digital marketing channels such as Facebook, Instagram, LinkedIn, Google Search and Google Display Network. During the launch campaign, we generated over 340 leads and we were able to increase the website traffic by 20% during the launch campaign period.

GET TIKTOK-ED WITH MAS

REVELLO: A LITTLE BIT OF SWEETNESS TO MAKE YOUR DAY

LITTLE THINGS, BIG IMPACT SPREADING KINDNESS WITH KEELLS

Keells initiated the ‘Little things have a big impact’ campaign to encourage people to help each other during this difficult time of economic crisis and financial instability. To carry out this campaign, we conducted several projects to build positive sentiments with our customers and followers. With a series called ‘Retail Round-up’, Keells was transparent about the economic crisis, and how we implemented new initiatives to support our customers. We explored many relevant topics on our social media channels, from inflation and price fluctuations to maintaining quality during the crisis.