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Enfection Logo

With the lockdown continuing, the enfectors have been working tirelessly to develop and execute unique concepts and strategies that are making a difference globally. We are proud to be one of the Sri Lankan companies that is continuing to generate forex for the country. There’s a hint of light at the end of the tunnel and we hope to return to office soon, so that we can work hard and party harder!

If you haven’t subscribed to our YouTube channel, check it out and hit that subscribe button! We’ve got our enfecting sessions uploaded along with a range of other videos! You may particularly enjoy watching our Metric Maker series.

Happy Moment: We are Double Finalists at the Drum Awards!

We secured two nominations at the global Drum Awards, and we are the only Sri Lankan company ever to do so!

Our parent company Momentro together with McCann Worldgroup Malaysia have been shortlisted as finalists at the Drum Awards for Digital Advertising APAC in 2021 under the B2B category for our novel campaign that utilised a micro moment focused account based marketing approach that revolutionised the Malaysian Oil and Gas Industry.

Top 5 Reasons to Adopt WSO2 API Management SAAS

Enfection was shortlisted as a finalist at the global Drum Awards for Digital Industries 2021 under the Best Use of Pinterest category for our successful campaign that used an innovative approach which focused on the customers’ need for design inspiration and identifying the micro moments of the buyer’s journey to monetise Pinterest for our client Rocell.

We are proud to be competing against some of the world's most reputed companies in the industry.

Top 5 Reasons to Adopt WSO2 API Management SAAS

Reviving Travel With Booking.com

Top 5 Reasons to Adopt WSO2 API Management SAAS

Travel hasn’t gone anywhere, it’s just been missing you! Booking.com was the latest brand to get enfected.

Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch startup to become one of the world’s leading digital travel companies. Together with our partner in Singapore, we developed and deployed the microsite bookingexplorers.com that celebrated the adventurers and trailblazers in Asia, and their stories so that people would continue to feel positive about travelling again once it becomes safe to do so. We had to adhere to the strict technical guidelines of booking.com to develop the site to their international standards. We were able to create a microsite that was appealing and engaging, thereby encouraging people to travel once again.

For a Good Night’s Sleep

ResMed is a leading medical equipment company that primarily provides cloud-connectable medical devices for the treatment of sleep apnea, chronic obstructive pulmonary disease, and other respiratory conditions. ResMed also provides medical devices such as sleep-related machines and masks.

Top 5 Reasons to Adopt WSO2 API Management SAAS

Resmed introduced a Home Sleep Test, which is a simple, fast, and easy to use device that will help diagnose the risk for sleep apnea. We executed the HST (Home Sleep Test) campaign, with the goal of generating leads in the Singaporean market. The campaign focused on two channels; Facebook and Google, and we were able to generate a significant number of impressions, and leads. The majority of leads were generated through Facebook, followed by Google Search Ads.

To improve the results, we added more conversion-focused keywords and lead form extensions on Google Search. During the initial week of the campaign, we did a lean test and based on the results we identified that the CPA for search ads were higher compared to Facebook campaigns. Hence during the second week of the campaign, we focused on Facebook lead gen ads to improve results and generate more leads for the Home Sleep Test. These changes aided us in improving our performance and achieving the best results possible.

Education Made Fun With Melbourne Polytechnic

Education marketing is challenging, and you need to have a focused approach to attract the target audience. Traditional marketing strategies are no longer appropriate for targeting younger demographics in today's digital world. Therefore, we looked at a more interactive method and developed a student game (web app) to engage with and attract potential students that will result in quality leads and conversions.

The game was developed to engage students in the following way: 1. Test their knowledge about Melbourne 2. Test their knowledge about Melbourne Polytechnic 3. Hospitality 4. Accounting and 5. Information Technology.

Top 5 Reasons to Adopt WSO2 API Management SAAS

Prizes were given for the top ten players on the leaderboard.

Top 5 Reasons to Adopt WSO2 API Management SAAS

The game was a tremendous success as we were able to achieve our goal of attracting and retaining potential students as well as enhancing the brand image of Melbourne Polytechnic as a reputed higher education institution.

The Thread Continues: the Launch of MAS Sumantra Into the Global Social Sphere

Top 5 Reasons to Adopt WSO2 API Management SAAS

As part of MAS Holdings’ drive to establish its presence in the global social sphere, MAS Sumantra was the second country to launch its Facebook page. This campaign too followed the creative theme of ‘The thread that connects the world’. We developed a content strategy that focused on the apparel industry, MAS as a global leader and the Bangladeshi culture, which were reflected in the colours and visuals. Our content emphasized on MAS’ commitment to sustainability, empowerment, innovation, craftsmanship and leadership. The launch of MAS Sumantra Facebook page was a success.

Digital Jargon Buster

There are times that you get confused about digital terminology. Let us give you insight into the world of digital.

Alt Tags:

An Alt tag refers to text added to an image to provide information to the search engine about its content.

Bounce Rate:

Expressed as a percentage, this is the number of visitors who leave the site after looking at only one page.

Search Engine Optimisation (SEO):

The process of improving the quality and quantity of your website traffic via keyword research and other considerations so it can be easily indexed by search engines.

Heatmap:

This is a visual representation of how users interact with your site. Heatmapping software such as Hotjar is used to track where users click on a page, how long they spend, what touchpoints they interact with and how they behave.

Featured Social Media Posts

Top 5 Reasons to Adopt WSO2 API Management SAAS

The pandemic has caused the pharmaceutical industry to accelerate its digital transformation efforts. More and more patients are seeking reliable medical information online. Healthcare professionals too are accessing online materials and have moved their knowledge updating process online. What does this mean for a pharma marketer in 2021? To learn more read our article by Shahrana Fazal!

Top 5 Reasons to Adopt WSO2 API Management SAAS

Marketers need to be prepared for the changes that might happen due to the upcoming data protection bill and be ready to follow best practices that would ensure transparency in data capturing and processing. Learn more about the impact of the data protection bill in Sri Lanka by reading our article by Sanishya Ratnayake!


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